Trademark strategy should consider not only the name or logo, but also goods/services scope, similar-mark risk, brand expansion, and overseas markets.
ScopeWhat should be protected
ExecutionFiling / examination / review
Business usePortfolio / global / dispute linkage
01
Trademark clearance
Review identical and similar earlier marks, including visual, phonetic, and conceptual similarity.
- KIPRIS and official databases
- Core and variant marks
- Earlier rights risk
02
Goods/services specification
Define coverage based on actual use and near-term business expansion.
- Classification review
- Use-based scope
- Expansion priorities
03
Brand portfolio
Coordinate company names, master brands, product names, service names, and logos.
- Word/device mark combination
- Brand family management
- Domestic/global portfolio
04
Global marks and dispute prevention
Review target-country rights and filing routes, including the Madrid System where appropriate.
- WIPO Madrid
- Target-market searches
- Opposition/refusal/infringement risk
Official resources and search links
KIPRISKIPRIS 상표검색국내 상표 출원·등록·분류 정보 검색Open official site →IP OFFICE지식재산처상표 제도 및 심사 관련 공식 정보Open official site →WIPOWIPO Madrid System국제상표 출원 제도와 Madrid MonitorOpen official site →USPTOUSPTO Trademarks미국 상표 출원·검색·제도 정보Open official site →EUIPOEUIPOEU 상표 및 디자인 공식 검색·출원 정보Open official site →
Consultation
Please leave your inquiry by email or through the form. The responsible patent attorney will contact you directly after review.